November 2017

As we approach Thanksgiving and the hustle of the 2017 holiday season, we do so with a greater-than-ever focus on gratitude. When hurricane Irma impacted so many in our state less than two months ago, everyone began to do what people always seem to do – reach out to friends, family, neighbors and strangers. Isn’t it always amazing in time of need and crisis how we all become one – no race, no religion, no politics, no economic status – just people loving on each other. People seeking out those most in need and providing them with food, water, shelter, heavy lifting to clear debris, and in too many cases, demolition work for homes and buildings that were condemned or flooded. First responders worked round the clock for weeks – in fact most areas of Florida are still cleaning up. Businesses did their best to reopen as soon as they could (78Madison was closed for 10 days), and many restaurants operated on generators to offer the public complimentary meals when many were without power.

If was a time for many of us to again become closer to our neighbors, checking on them to see if they needed anything, including a hug and word of encouragement. The entire state of Florida came together with a united purpose and a generous spirit that not only inspired hope, but warmed our hearts.

Our main message today is to say “Thank You” to family, friends, neighbors, staff, clients, first responders and all those who just loved on each other during the past few months; people who continue to be there for each other no matter what kind of day they are having. Always knowing when someone needs a hug or a kind word, and ready to carry the torch when others haven’t felt like it, because their lives have forever changed.

Over the past few months we have cried so many tears together and still do today. The wound of Mother Nature is still fresh and the hole deep. And we could not be functioning at the level we are today without all the love and support of those around us.

We are truly blessed, and oh so grateful during this Thanksgiving Season.

Happy Thanksgiving everyone from all of us at 78Madison.

Joe Bouch
CEO, 78Madison

78Madison is a full-service marketing communications firm (advertising agency) located in Orlando-Altamonte Springs, Florida.