It's here--the season of pumpkin carving, wacky costumes and getting a free pass to eat as much candy as your heart desires.  

Why do we look forward to Halloween every fall? Maybe it's because we can break tradition for a few days, pretend to be someone else, and eat a fist full of Snickers without anyone saying anything. Whatever it is, there's something about this autumn holiday that sparks excitement in people of every age.  And frankly, SCARES sell. 

If you think about it, horror movies and haunted attractions are like roller coasters – they instill fear. It would seem like fear would be a bad thing, right? But the truth is fear can affect people in a lot of ways, and sometimes it can even feel good to be scared.

Halloween is just plain fun!!

Other than Christmas, no other holiday offers as much fun and enjoyment as Halloween. It’s a holiday for everyone – and 75 percent of the U.S. population celebrates it. Decorations, costumes, candy and parties – there are ways to get in the spirit at any age. 

There’s also an element of letting loose. Anything goes on Halloween, and many people don’t want to pass up that opportunity.  Looking for some ways to bring some Halloween fun to your business?  

  • Send out a spooky email message or promotions
  • Run a fall-themed social media giveaway
  • Host an employee Halloween contest – a favorite at 78Madison
  • Encourage community trick-or-treating
  • Create a customer challenge with a prize
  • Change up your website design

Bottom line, there are lots of ways to have fun, so don’t miss out.  Your employees with thank you. 

Let us know how you will celebrate.

Joe Bouch
CEO, 78Madison

78Madison is a full-service marketing communications firm – advertising agency – located in the heart of Florida – Orlando/Altamonte Springs