November 2018

I absolutely love Thanksgiving. Do you? Recently someone asked me why I love the holiday – beyond food and football – and I had to think a bit harder. But, for starters, I love the history. IT IS REAL.

Don’t get me wrong, I do love the magic and fantasy that embellishes other holidays. Like the portly guy in red who sneaks into houses while people sleep and uses a small herd of flying ruminant mammals for transportation. That’s not weird at all. Nor is the rabbit that manages to carry heavy baskets of candy and deposit colored chicken eggs in yards.

But these fantasy character add-ons make it so confusing. Fun! But confusing.

So, isn’t it refreshing to tell the story of how Thanksgiving originated? You can use real dates and names! You don’t have to lie or use the, “Well, some people believe…” catch-all parenting line. Plus, the reason for celebrating is clear. Thanksgiving is about being thankful and eating pumpkin pie.

No gifts.

I’m so glad that the Indians and the Pilgrims didn’t exchange gifts. They totally could have, and it would have mucked it all up for the rest of us. Can you imagine if instead of tables piled with food, we had to have tables piled with autumn-hued wrapped presents every year? It’s not as appetizing.

Since there are no gifts, kids expect no gifts. The simplicity is beautiful.

And guess what? Thanksgiving is on a Thursday this year. Just like last year. I love that it doesn’t skip around and sneak up on us or wind up on a lame day of the week, like when Christmas and New Year’s Eve is on a Wednesday. Yuk.

Plus, the rest of the weekend trails shortly behind it and there isn’t anything to do! No putting away decorations, no finding homes for the onslaught of new toys. The primary job we have is to eat leftovers and to digest the food. I can handle that.

About those leftovers…do you look forward to the leftovers more than the original meal itself?  I do! Leftovers are easy, no cooking! No cooking means…well, no cooking. And I also enjoy trying out new turkey recipes in the week post-Thanksgiving too, which does involve cooking. But it is inspired cooking with a purpose.

Pumpkin…no blog about Thanksgiving is complete without mentioning pumpkin pie. I already mentioned it, but we all know that once is not enough. Pumpkin pie is brilliant. It is a dessert made from a vegetable! It’s healthy! Actually, that’s a lie. It’s technically a fruit. But whatever. It still feels like a healthier dessert choice for the kids. YUM!

OK, enough.

All of us at 78Madison have so much to be thankful for and we hope that is the case with you also.  Happy Thanksgiving from all of us at 78Madison.

Joe Bouch
CEO, 78Madison

78Madison is a full-service marketing communications company (advertising agency) located in Orlando, Florida (Altamonte Springs), and we love what we do – media planning and buying; creative development; web design; public relations; social media and more.