October 2017

Not long after Hurricane IRMA went rolling through out state, I read a social media post that asked this question: “What can we do besides sending donations” of supplies or money to organizations in these affected areas? Strangely, I had never thought about the situation in that manner.

After many disasters, travel-related businesses, like the ones our advertising agency handles in Key Largo and Naples, are often the last to recuperate fully. So what can we do that will help the most? Of course I am not suggesting we forgo the donations – keep them pouring in. But is there something more tangible that will help properties like Ocean Reef Club and The Naples Beach Hotel & Golf Club get back to normal “quicker”?

YES. WE CAN BE THEIR CUSTOMERS AND GUESTS. We can vacation or hold group meetings in these places as soon as they reopen. Perhaps you have a vacation or business meeting planned elsewhere that you can still change…then do it. I of course am partial to getting my clients up and going asap, but this message is really to say, help businesses get back on their feet whether in Florida, Texas or when it is possible, Puerto Rico. And if you can’t positively impact them right away, then consider these locations the next time it makes sense – put them on your vacation or RFP list as soon as they say “open for business” or “open for meetings”.

Whether the cause was Harvey, Irma or Maria, our colleagues and communities whose livelihoods and economies depend on travel, tourism and hospitality also depend on us.

Let’s help them out.

Joe Bouch
CEO, 78Madison

78Madison is a full service marketing communications firm – advertising agency – located in Orlando, Florida (Altamonte Springs, Florida).