November 2017

Knowing what not to post on social media is just as important as knowing what to post.

Here are some common mistakes to avoid for your business.

THE HARD SELL - Social media is all about building a relationship, and too many posts about your company will turn customers off. Most experts agree that 20% of your posts should be about your business, and 80% of your posts should just be entertaining or informative.

CLICKBAIT - Don't use misleading or salacious descriptions when you post links—phrases like "You won't believe this one weird trick!" This is called clickbait, and customers hate feeling like you've wasted their time.

BAD LINKS - Check all your links before you post! There's nothing more frustrating than clicking on a post only to be greeted by an error message.

BAD PHOTOS - High-quality images can generate lots of engagement on social media. Poor-quality photos that are too dark, too grainy or out of focus will just make your business look unprofessional.

NEGATIVE POSTS - Always keep things positive. Never get into arguments on social media. Not only will you alienate the customer you're arguing with, other customers will see your post, too. This can hurt your reputation.

Social media marketing is a great way for businesses to make a good first impression with your customers. Don't ruin that opportunity by making unforced errors.

Any thoughts to add? Let us know.

Joe Bouch

CEO, 78Madison

78Madison is a full service marketing communications firm – advertising agency – located in Orlando-Altamonte Springs Florida.