IF YOU ARE NOT EVOLVING, YOU ARE BEING LEFT BEHIND

IF YOU ARE NOT EVOLVING, YOU ARE BEING LEFT BEHIND 
September 2019

2019 has stacked up to be another year of radical transformation. So much so that organizations that are not creating new digital business models, or new ways to engage customers are falling behind.

I’m sure you have noticed recent trends that point to “identity resolution” as the decisive factor separating the brands taking the lead in customer engagement from those left in the dust. Identity, in its most basic sense, is the connection point between all customer activity, online and off, past and present. It’s a comprehensive catalog of information drawn directly from consumer interactions across touchpoints — the web, mobile apps, physical stores and everything in between — and it offers unprecedented visibility into what customers want, as well as where, when and how to fulfill their needs.

From 78Madison’s perspective, the identity-driven trends that are revolutionizing digital marketing today and into 2020 include:

  • Firstparty data is yanking retail back from the brink of collapse.
  • Brands are seizing control of their customer data — and taking control of their future.
  • Companies of all shapes and sizes are reinventing themselves; as identity companies.
  • In a new era of corporate collaboration, brands are learning to share.
  • Segmentation is yesterday. The new target is a demographic of one.

Don’t get left behind.

Joe Bouch
CEO, 78Madison

78Madison is a full-service marketing communications firm in Orlando-Altamonte Springs, Florida. At the heart of our success are thousands of conversations, more shared cups of coffee than we can recall, and hundreds of real-life relationships resulting in fresh, compelling and collaborative marketing campaigns. We are proud of what we do. Lets start a conversation. 
 

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