Recent Blog Posts


JACKSON CLEMMER, 78MADISON INTERN, SITS DOWN
WITH HIMSELF AND ASKS THE TOUGH QUESTIONS
August 2017

Full disclosure: Jackson was an intern at 78Madison during the summer of 2016. Somehow we failed to get this most interesting interview into the public; so here it is!

IT'S MARKET PLANNING TIME
August 2017

It’s hard to believe that it’s that time of year again -- time to begin the process of planning for an entire year’s marketing activities.

Surprisingly, you’d be amazed how many times over the years I have been asked “where to start” when beginning the planning process. I’ve always thought the answer to that question was pretty intuitive – 78Madison’s process of course begins with a summary evaluation of which initiatives have been working over the past year, and which have fallen short of expectations.

WORKING AT AN AD AGENCY
INTERNSHIP PERSPECTIVE
August 2017

MOBILE – HAVE WE FIGURED IT OUT YET?
July 2017

THE INFLUENCE OF COLOR
IN VISUAL BRANDING AND ADVERTISING
JULY 2017

It is no secret that color is one of the most prominent features of life. The different shades and values on the color scale that we are exposed to daily is innumerable, even more so with the accessibility of the internet and computer-generated variations of the classic ROY-G-BIV range.

That being said, I want you to think of a color, any color. Got it? Great.

Now define it.

SEO – SURGING TO THE TOP
July 2017

Just wanted to let everyone know out there in SEO land that we do try to practice what we preach here at 78Madison. As you may or may not recall, when we changed our company name from Chisano Marketing Group to 78Madison in January 2016, we were frankly shocked that…

…When we searched for advertising agencies in Altamonte Springs (where we were located), we did not show up on google search until about page 38. Statistically, we didn’t think that was even possible.

HOW TO TRAVEL LIKE YOU'RE 21
JUNE 2017

WHAT SHOULD I BLOG ABOUT?
JUNE 2017

What should I blog about? It’s one of the most common questions I hear from staff, clients, students, and friends. Maybe it’s a fleeting moment of writer’s block, or perhaps a more terminal issue relating to the fact that you’ve nearly exhausted your topic list. What if your assignment is to write a new blog this week but don’t know what topic to pick? Pretty annoying, wouldn’t you agree? So I decided that today’s blog would revolve around outlining how I come up with ideas for things to write about.

IS “NICHE” THE NEW LUXURY?
May 2017

RECOMMENDED READING
May 2017

Recently in an interview with a potential intern I was asked what books I would recommend reading to help in their overall business pursuit. Wow, hard question. So many books I would recommend. Here are a few:

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