Recent Blog Posts

DEAR FRIENDS and FAMILY
December 2017

About this time each year I pen and end of year message that I hope will touch someone, if not just me. This year I wanted to share a story I stumbled upon. I hope it touches you as much as it touched me…It’s called a baby’s hug.

AN INSIDE LOOK AT 78MADISON
December 2017

I’ve been at this for 40 years and have met many people who I thought, wow, they are really, really smart, articulate and ask great questions. To that end I recently interviewed a candidate for an internship at our shop and was floored by the questions. Here they are, and my answers.

WHAT INSPIRES YOU IN YOUR WORK?
My inspiration comes from mentors who love life…love what they do…have never lost the fire in their belly…and who after 40 to 50 years in the business seek to be better and do better.

THE BEST OF BOTH WORLDS
November 2017

I know, here I go. Showing my age. My staff is giggling at me as I write this blog.

But I have to say it - In today's media environment successful campaigns must incorporate a healthy mix of traditional and digital media. We just can't afford to go all in on digital and nothing else as support.

HAPPY THANKSGIVING
November 2017

POSTS THAT FAIL
November 2017

Knowing what not to post on social media is just as important as knowing what to post.

Here are some common mistakes to avoid for your business.

THE HARD SELL - Social media is all about building a relationship, and too many posts about your company will turn customers off. Most experts agree that 20% of your posts should be about your business, and 80% of your posts should just be entertaining or informative.

MOST INTERESTING PROJECT I EVER WORKED ON
November 2017

Recently I was asked what project was the most interesting I have or had ever worked on. Wow. When you have been in the advertising business as long as I have there are so many possibilities. The first commercial I was ever involved in (Tide Laundry Detergent) starred O.J. Simpson. Yup. Who knew? And of course the “celebrities” I got to work with over the years was always a treat…

MEASURING YOUR SUCCESS
October 2017

The last quarter of 2017 has arrived. Are you analyzing this year’s metrics and using that data as a tool for insight and decision-making? If so, how do you know what data to measure and manage? Although data is important, the right data is essential. As Albert Einstein said, “Not everything that can be counted counts and not everything that counts can be counted.”

WHAT CAN WE DO?
October 2017

Not long after Hurricane IRMA went rolling through out state, I read a social media post that asked this question: “What can we do besides sending donations” of supplies or money to organizations in these affected areas? Strangely, I had never thought about the situation in that manner.

#FLORIDASTRONG
Written by: Bianca Lopez- Fall ’17 Intern
September 2017

FOCUS ON WHAT MATTERS
September 2017

Not sure how much you have been paying attention, but in case you haven't been, there is no linear customer journey any more. There are no more silos. EVERYTHING IS CONNECTED...

Products and Services.
Communications and Commerce.
Online and Offline

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