Recent Blog Posts

THE BASICS OF ADVERTISING WILL ALWAYS REMAIN
January 2015

Advertising as we know it is dead! Right?

During my 35 years in the advertising industry I can't tell you how often I have been told that a NEW WAY TO MARKET is in, and any foundational ways of doing things from the past are no longer relevant. Well, simply not true, and frankly will never be true no matter how many new marketing tricks are introduced.

IS PAIN EVER GOOD?
January 2015

Strange question when it comes to the subject of marketing and creativity. But in short, the answer is yes! Unfortunately, most advertising agencies are not willing to endure the pain that it takes to end up in the right place on behalf of their clients. So what is good pain?

SHOW SOME ENTHUSIASM
January 2015

As someone who has been at this business called marketing and advertising for 35 years, the one thing I get asked most is "what makes you successful". Of course the most spectacular aspect about being asked such a question is that the person asking it must actually think I have had some semblance of success - how cool is that?

Listen, success can be complicated. There are so many variables that are part of the "success" equation, including LUCK!

IS ONLINE A SLIPPERY SLOPE?
November 2014

Are you as amazed as I am at the massive feasting that is taking place at the Online Trough? A bit scarey when you think about it. More and more money being thrown at online advertising and more and more people sitting around conference room tables trying to convince clients it's a good spend - although it's hard to prove in so many cases. You've heard it - trust me, a million eyes saw your ad.

BRAND IMMERSION
November 2014

Recently we have been asked what Brand immersion is. In a sentence, Brand Immersion is the act of integrating your brand into your customer’s lifestyle - sort of what we are doing here with blogs.

Super Bowl XLIX is in the books, and wow what an ending!  The play call by Pete Carrol will be debated for years.  But an even bigger debate is, what did you think about the commercials?  The real reason American's even have a Super Bowl party.

SUPERBOWL WEEKEND
January 2015

New England Patriots (deflategate) versus the Seattle Seahawks.

Time for friends and family alike to get together and eat, drink, laugh, party and generally have a great time.

It is a HUGE event in America.

In fact, the Super Bowl is considered by many as an unofficial national holiday – SUPER SUNDAY - the second-largest day for food consumption in the United States, after Thanksgiving Day. Yum!

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