Recent Blog Posts

FOCUS ON EXISTING CUSTOMERS
February 2017

DO YOU LOVE WHAT YOU DO?
February 2017

Since February tends to be the month of LOVE, I thought I’d spend a few moments talking about the workplace.

WHY 28 DAYS IN FEBRUARY?
February, 2017

Thirty days hath September
April, June, and November
All the rest have 31
Except for February…

Which got the short stick because it's cold and no one likes it, right? Well, something to that effect.

MANAGING THE FUTURE
January 2017

I am guessing that most of you would agree that the marketplace continues to change at lightning speed. In fact, nearly every day someone identifies an impending event or action that could alter the course of marketing as we know it.

DOING BUSINESS INSIDE CULTURES
January 2017

An old advertising cohort and I used to go to lunch at Steak and Shake every Friday—back in the late 1980’s (ok, so I’m old) when in my humble opinion the franchise was under-managed and the buildings were stuck in the 1950s.

I remember thinking dozens of times; this is such a great product. What a great opportunity for someone to refresh a tattered brand and update the facilities. Today, of course, all Steak and Shake restaurants have been modernized and new ones regularly pop up.

LONGING TO BE INSPIRED
December 2016

YEAR END THOUGHTS…
December 2016

DURING THIS SEASON OF CHRISTMAS
December, 2016

During this season of Christmas, as well as the fact that 78Madison is an Advertising Agency, we thought it would be fun to share with everyone an assignment by a 5th Grade Teacher. Specifically, a fifth grade teacher in a Christian school asked her class to look at TV commercials and see if they could use them in 20 ways to communicate ideas about God. Below are some of the results...

God is like
BAYER ASPIRIN
He works miracles...

God is like
A FORD
He's got a better idea…

WHY I LOVE THANKSGIVING
November 2016

I absolutely love Thanksgiving. Do you? Recently someone asked me why I love the holiday – beyond food and football – and I had to think a bit harder. But, for starters, I love the history. IT IS REAL.

HOW TO BE A BETTER AGENCY
November 2016

A while back Ad Age ran a story that caught my eye with the headline: "How to Be a Better Client." In the article, CMO-level execs shared their point of view on how they've improved relationships. And I could already hear the peanut gallery echoing the same line I've heard bandied about from Madison Avenue to the Pacific Ocean: "If we only had great clients, we could do such great work!"

The reality is not all "better" clients land fully formed on your doorstep.

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