Recent Blog Posts

PRINT VERSUS DIGITAL
April 2016

Many in the business often ask WHY WASTE MONEY ON PRINT ADVERTISING? If I had a nickel for every time someone has asked me that, well, you know how it goes. But what of print? Is it worth the paper it is printed on?

I think so. And I strongly believe that many companies are missing out by going all-in-digital.

IS CREATIVITY BROKEN?
March 2016

Last week a college student looking to get into the advertising business asked me if I thought creativity was broken in today's world. The question made me pause, particularly since I own a company (78MADISON) that essentially makes its living on creativity. I'll be honest; I told him I couldn't give him a good answer, but would get back to him. I needed to ponder; and I did respond.

My answer...

SOCIAL MEDIA'S ROLE WITHIN THE MEDIA MIX
MARCH 2016

Recently I began to wonder if the popular trend is for brands to focus their investments solely on social media. It sure feels like it sometimes.

ENTITLEMENT - JUST FOR MILLENNIALS?
MARCH 2016

MOTIVATED TO HELP
February 2016

This morning I was driving by a transit bus watching someone in a wheelchair trying to maneuver their way onto the bus – it did not appear anyone was helping.

The scene took me back almost 30 years when I was walking to my office in Manhattan, the hood of my jacket pulled tight to keep the rain out, when I saw an older man with a walker struggle to descend the slippery stairs of his building. When he almost fell, I and several others went over to help.

YOUR TIME
February 2016

Think about what you do from 9 to 5 each weekday.

Now imagine if you put that much effort into something you really believe in. Something that you thing about constantly and have a great deal of passion about. It’s incredible what you can accomplish when you have both the interest to do it (everyone has an interest that pursues them) and the time to make it happen (which few have).

Find the time. Don't regret the years passing you by.

Joe Bouch
CEO, 78MADISON
A Full Service Advertising Agency in Orlando, Florida

OFFENSIVE 4-LETTER WORDS
February 2016

A few recent encounters has made me think a bit more about words; particularly words that are frankly offensive if you are looking to be successful in business, and life. Below are a few of the most offensive:

SUPER BOWL – and ADS 2016
January 2016

Well, after Denver found a way to beat New England, and Carolina thoroughly embarrassed the Arizona Cardinals, we know who is playing in the 2016 Super Bowl. You honestly have to wonder if anyone can beat Carolina; but then there are those Broncos…the team that every week people wonder how they find a way to win; incredible defense…but that offense, hmmmm. But I digress.

KEY CHALLENGES WE FACE
January 2016

I was asked by a reporter today "what key challenges 78MADISON, or any agency for that matter, face?"

SOME MARKETING TRENDS TO WATCH FOR IN 2016
January 2016

Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the during the previous year that will of course influence the current year – 2016.

Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers' expectations, now getting 4 billion video views per day -- the same number as Facebook. We're seeing a rise in wearable tech, which is giving marketers a ton more consumer data to work with.

Pages