HB's on the Gulf
Naples' Only Beachfront Restaurant

HB's on the Gulf, Naples' signature restaurant, is also Naples' only beachfront restaurant. HB's serves breathtaking views, fresh regional seafood and mouth-watering specials for lunch and dinner daily - indoors and al fresco. It is truly one of the finest of all Naples restaurants.


To develop HB's brand as a destination for both seafood connoisseurs and the average foodie, seeking a more luxurious spin on their choices.


78Madison created new verbal and visual messaging, logo designs, and a brand identity that turned our vision into HB's on the Gulf—a oceanside restaurant with experienced chefs and a new set of food items.