While many have a difficult time defining strengths or strategic advantages, we are pretty clear about who we are:

  • One, we are a full service marketing communications firm, which means clients can address most, if not all, of their needs in one shop:
    • Account Management
    • Creative Development/Graphic Design
    • Database Management
    • Direct Marketing
    • Electronic Marketing
    • Marketing Plan Development
    • Media Planning/Negotiating/Buying
    • Production Services
    • Promotions/Event/Sponsorship/Grand Opening Marketing
    • Public Relations Services
    • Research/Analytics
    • Social Media Marketing
    • Strategic/Brand Planning (Platform Development)
    • Web Development/Search Engine Optimization
  • Two, while we consider ourselves marketing generalist, understanding how to competitively market and brand in any category, we have particular pockets of work where we would consider ourselves specialists including:
    • Travel/Hospitality
    • Government/Economic Development
    • Real Estate
    • Retail/Consumer
    • Food
  • Three, we feel our competency in the area of branding is particularly strong.

We have always believed that 78madison is the ideal choice for an organization that needs the assets of a larger, full-service agency, but wants one that is flexible enough to provide personal service and a high-level of collaboration.