April 2017

It's hard to believe that we now live in a world where we worry about terrorist attacks at malls, grocery stores, festivals and churches - and just about everywhere else we go. We have all become wary of large group gatherings, in particular, because many of them seem prime for some sort of attack. Meetings and conventions, a major part of my clients businesses, are particularly vulnerable, and this makes many prospective participants very fearful.

I hate to put another to-do on your list, but we all need to have a security plan in place as soon as possible for our meetings and events. We must plan for the worst, but hope for the best. Security is such a major concern throughout the world, that it's time to recognize it could happen in our own back yard. Get with your teams today, or soon, and begin to put a game plan together that will allow your customers to be as safe as they can be

Joe Bouch
CEO, 78Madison

78Madison is a full service marketing communications firm (advertising agency) located in Orlando, Florida (Altamonte Springs, Florida)

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