SPRINGTIME
April 2017

This month signaled the beginning of spring, the vernal equinox, the start of the baseball season and the point which our dazzling Florida winter starts its gradual transition from twinkly cool nights into a soft, endless summer. I always think of this as a very young time of year. Maybe that’s why my mind is on starting over and new beginnings.

The best advice I’ve heard lately on the subject of “getting old” was from Clint Eastwood when he was asked in a recent interview how he manages to stay so engaged and youthful at age 86. His response was simple: “You just don’t let the old man in.”

Exactly how I feel!

Don’t fool yourself: the old man (or woman) is standing there next to all of us – I don’t care how old you are. I’ve come to know many young men and women over the years that soon after college began to assume the profiles of their fathers and mothers as they followed them into banking or law or nursing or the pool business. They were the latest in a long line of people who had never once questioned the paths they would take or the dark suits they would wear or the country clubs they would join. They were already 60 by the time they were 29; they were old before their hair turned gray.

Sadly OLD has already stepped into the lives of some of my friends – people who never try new places or venture more than a few miles from their homes and spend most of their days in front of the television waiting for life to end. They are always tired, or planning to be tired, or reminding the rest of us that we are all really getting up there.

OR ON THE OTHER HAND, there are the ones who have simply forgotten how old they are. They are too busy learning how to use the next app, buying businesses, traveling, wearing out the grandchildren and loving life. These are the dancers who still dance, the singers who still sing, the adventurers still dreaming of uncharted islands and the people who fall in love like teenagers at a prom.

These are people I think about and the ones I want to be this time of year and next year and the year after that. I want to go on another overseas trip, get back on the river kayaking, and start playing golf again. I want to remember the present is what matters now, not the past or the future.
Springtime is here, and we all need to dive right in.

Joe Bouch
A 61 year old CEO at 78Madison

78Madison is a full-service marketing communication firm located in Orlando Florida (Altamonte Springs)

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