RECOMMENDED READING
May 2017

Recently in an interview with a potential intern I was asked what books I would recommend reading to help in their overall business pursuit. Wow, hard question. So many books I would recommend. Here are a few:

>Four Hour Workweek – by Timothy Ferriss
>How to Win Friends and Influence People – by Dale Carnegie
>The Lean Startup – by Eric Ries
>Zero to One – by Peter Thiel
>The Power of Habit – by Charles Duhigg
>Outliers – by Malcom Gladwell
>Blink – by Malcom Gladwell
>Good to Great – by Jim Collins
>Blue Ocean Strategy – by W. Chan Kim and Renee Mauborgne
>From the Wonderful Folks Who Brought You Pearl Harbor – by Jerry Della Femina
>Ogilvy on Advertising – by David Ogilvy
>Positioning; The Battle for your Mind – by Jack Trout and Al Ries
>Who Moved My Cheese – by Spencer Johnson
>Hey Whipple, Squeeze This – by Luke Sullivan
>Bill Bernbach’s Book – by Bob Levenson

Any you would add to the list? Let us know.

Joe Bouch
CEO 78Madison

78Madison is a full service marketing communications firm located in Orlando Florida (Altamonte Springs Florida)

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