JUNE 2017

What should I blog about? It’s one of the most common questions I hear from staff, clients, students, and friends. Maybe it’s a fleeting moment of writer’s block, or perhaps a more terminal issue relating to the fact that you’ve nearly exhausted your topic list. What if your assignment is to write a new blog this week but don’t know what topic to pick? Pretty annoying, wouldn’t you agree? So I decided that today’s blog would revolve around outlining how I come up with ideas for things to write about.

The first thing you really want to do is remember your strategy. Every blog post that you do should be something that helps to fulfil one of your strategic goals. Never post just for the sake of adding a new article or driving a little bit of traffic.

If you don’t have a strategy then you really need to make one! It’s something that I talk about a lot but I really can’t stress enough how important it is to know why you are blogging in the first place.

Yes, do it. Everyone has a blog in their niche that they are a bit envious of. It’s important to regularly look at the content that they are producing and see how you can either do it better or re-do it in a significantly more distinctive way.

One of the most powerful writing strategies that I’ve found is to think back to the challenges that you’ve had in the past and write about how you solved them.

Imagine you have an idea for a blog article called “How to become an expert at karate” - by the way, I know nothing about Karate. Then think about the contents of that article: punching, kicking, blocking, etc. Now think about just the punching part: make a fist, twist your hips, target areas, etc. The more you can break down your topics the more you have to write about and the more likely they are to be long term evergreen successes.

Too often we only blog about things we know – which of course makes sense. But that can get a bit boring also, which in turn can result in that dreaded brain freeze. Stir it up. Do some discovery – ask questions to those around you. Ask people in your office what they’d like to see in a blog. Ask family members. You will be amazed how many topics will be thrown your way if you ask enough people.

Whatever you do, don’t be timid and just dive in. Write, write, write. Some tips:

>Pick topics you are passionate about - it doesn't have to be all business
>Pick topics you know about - or at least can ask good questions about

And jump in.

I don’t want to get all sentimental here but I’ve found that the most important thing to remember when you write a blog is to try and help people. Sometimes it’s easy to forget that the thousands of hits that your website gets is made up of real life human beings. Each of them is looking for a solution to a problem.

If you really try to pour your heart and soul into helping them discover a solution you will find that your content becomes better quality and your readers become more interested in hearing from you. And, at the end of the day, even if you don’t become rich and famous you can still say that you helped a few people get through the day.

Let me know what you think below.

Joe Bouch
CEO, 78Madison

78Madison is a full-service marketing communications firm (advertising agency) located in Orlando Florida (Altamonte Springs, Florida).

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.