August 2017

Consumer marketing professionals who retired 10 years ago would hardly recognize today’s marketing landscape. Geo-fencing, programmatic ads, text analytics, customer experience management systems and Snapchat would sound like a foreign language. Can you imagine what things will be like in another 10 years? What about next year? Yet here we are in the second half of 2017 with a dizzying array of choices, strategies, and tactics for reaching consumers and converting them into loyal repeat customers.

Mobile marketing is exploding simply because everyone has a smartphone and knows how to use it.

Social media in all its forms is a great way to reach customers – and to hear from them.

Data-mining and micro-targeting is off the charts. The amount of consumer data being collected, sorted, analyzed and monetized is mind-boggling.

Digital, Digital, Digital…

Be cautious as you move forward. While the trend is definitely toward digital, know that it is not the BE-ALL and END-ALL. Multichannel marketing means using whatever means necessary to reach your customers – where, how, and when they want to be reached. Indeed the power of “new school” media is strong, but don’t discount the fact that some time-tested “old school” tactics still get the job done best.

Today’s successful brands find the right combination to create effective marketing strategies – and refine them on a regular basis. Most of clients have a very strong blend of new and old school strategies/tactics – and they work in combination with each other. And frankly we are amazed at how many companies have jumped hook, line and sinker into the massively crowded digital world.

Digital works! And so does traditional!

Don’t be fast on the trigger. Think through each decision and what will likely give you the greatest ROI.

What do you think?

Joe Bouch
CEO, 78Madison

78Madison is a full-service marketing communications firm – advertising agency – located in Orlando Florida (Altamonte Springs/Longwood, Florida).

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