PINTEREST - July 2015

In 2012, Google identified five stages of travel, starting with inspiration. According to a 2014 Aha!logy media consumption study, 38% of all active Pinterest users have bought something because they saw it on the site, while 64% of daily users try a new Pinterest-inspired activity once a month. This is an ideal place to find those active doers and early adopters who love to try and buy new things.

Now that Pinterest drives more traffic than Google+, YouTube, and LinkedIn combined, it’s more important than ever for businesses who have the resources to cultivate a community of followers there. The key to success? Beautiful photography; with large, high-resolution photos, a little bit of planning, and time spent browsing Pinterest, your business can take advantage of the perfect time to inspire Pinterest users and gain exposure on their travel boards. Here are some tips to get you started:

The 80-20 Rule...
Remember the 80-20 rule from our Facebook blog? It applies to your posts on Pinterest too. According to the Aha!logy study, 45% of active Pinterest users worry that ads won’t fit with the platform’s spirit of sharing authentic, organic content. Therefore, 80% of your posts should highlight the best of your industry. If you post too much about your own business, you risk pushing away your prospective guests rather than attracting them to your brand.

Collaborate on Group Boards...
Get together with your vendors and neighboring businesses to create a group board. Since multiple people can collaborate around a specific interest or theme, you can create a place of inspiration for Pinterest users without coming off as too salesy.

Highlight Weddings and Food...
The “Weddings” category on Pinterest is by far the most popular on the site. So for hotels and resorts in particular, if you are a wedding venue, this is a great avenue by which you can increase your weddings business. Use your best photos from weddings to capture the fancy of future brides in their early planning stages. Likewise, if your hotel has a relationship with local restaurants, hire a professional photographer to highlight some of the best local flavors.

Engage with your Brand Enthusiasts...
An easy way to turn your brand enthusiasts into promoters is to engage with their pins. Search for your brand name and comment on or repin what you find. Your fans will be tickled that you thought highly of their content.

Hope this is helpful
Chisano Marketing Group