INSTAGRAM - July 2015

Due to Instagram’s highly visual and user-friendly nature, many businesses can have great success marketing themselves on this platform. Instagram now has more daily active users on mobile than Twitter. And, any employee with a smartphone can create photos of their company, its events, local activities, and more with very little time investment and little-to-no-cost. Consumers appreciate this exclusive look into your world, and you could benefit from a very high ROI on your marketing spend. Here are a few tips for success:

Leverage user-generated content…
Encourage your guests to tag their Instagram photos with a specific hashtag. For example, guests at The Four Seasons use #FSFotog. As a result, #FSFotog has grown into a collection of over 30,000 photos of guests enjoying their stay at Four Seasons properties. Another best practice is to get permission to feature these hashtagged photos on Facebook or a special page on your company’s website.

Ask for employee submissions…
As mentioned previously, it’s easy to get the whole team involved in content creation. You never know whether your best photos will come from professionals or from your valet staff.

Try the videos feature…
Instagram makes it very easy to take and edit video, and not many hotels are doing it yet. Here’s your chance to shine! Try documenting the setup for a stunning wedding or your chef’s construction of a beautiful dessert. GoodEggs has some great examples of simple, charming videos.

Let us know how you fare.

Joe Bouch