January 2016

I was asked by a reporter today "what key challenges 78MADISON, or any agency for that matter, face?"

Wow. Probably the biggest challenge is that by the time I am done writing this blog, my answer will be somewhat obsolete. The constant paradigm shifts are daunting. The marketplace is always changing, and the pace of that change has only heightened with this generation that's always connected. So as an agency partner for many brands, 78MADISON has got to be constantly thinking about what's next...managing the present and inventing the future. That can be challenging because the present is this sort of dynamic, real-time thing that you're trying to get your arms around.

And yet, at the same time, you've got to have your head up and look into the future. Not an easy task...but a task our agency is willing to tackle.

What do you think the challenges are?

Joe Bouch
78Madison is a full-service marketing communications firm - advertising agency - located in Orlando, Florida