MAKING THINGS HAPPEN, PRODUCTIVELY
June 2016

At 78Madison we often talk about the fact that “getting things done” is not the same as “making things happen”. Frankly, any advertising agency can get things done; but only a few stand-out shops consistently make things happen. Said differently…

We can:
>Reply to email.
>Answer the phone.
>Pay the bills.
>Cross off to-do’s.
>Fulfill our assignments.
>Share things we’ve heard.
>Go with the flow.
>Anticipate roadblocks, and
>Aim for “good enough.”

Or we can:
>Organize a collaborative partnership.
>Take a risk.
>Set ambitious goals.
>Give more than we take.
>Change perceptions.
>Forge a new path.
>Create possibilities, and
>Demand excellence.

Are you focused on making things happen? We sure are at 78Madison.

Joe Bouch
CEO, 78Madison
A full service marketing communications firm and advertising agency in Altamonte Springs (Orlando) Florida