Why do we love hotels? Personally I have many reasons, the least of which is that I own an advertising agency that has a deep focus on travel and destinations – hotels. I recently stayed at the Naples Beach Hotel & Golf Club on business, but wished I was on vacation. Oh my, everything about...
Search engine marketing (SEM), of course, is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization and paid, it now refers almost exclusively to paid search advertising. Search engine marketing...