With Christmas decorations hitting the storefront as early as late September, it just seems ike Thanksgiving doesn’t get the attention it deserves; I’m not really sure why. Maybe it’s because the holiday falls between Halloween and Christmas, two occasions people really put a lot of effort into. But for me, Thanksgiving is as good as...
When clients ask us to describe the most effective content that can be shared, I always give the answer “if you have the choice, tell emotional stories.” That answer is then followed up with the statement “Trust me, an emotional story will always leave a lasting impression.” From Dove’s “Real Beauty” and Procter & Gamble’s...