Every December my wife and I watch the 1954 movie classic “White Christmas” with Bing Crosby and Danny Kaye (music by Irving Berlin). In a nutshell, the guys put on a Christmas show bringing their old Army unit to Vermont to surprise their former commanding officer (now a struggling innkeeper – played by Dean Jagger)....
As we continue to push past COVID19 and look toward a better 2022, we’ve been tickling our clients about budgets and planning. In the midst of one of our discussions, one of our clients asked, “what makes a good marketing plan anyway?” To be honest, I was stunned by the question. Not because we didn’t...