As another year winds down, we at 78Madison are pausing to reflect on what it means to be truly thankful. Thanksgiving, both the holiday and the sentiment, serves as a reminder to focus on the good in our lives—the big wins, the small joys, and even the challenges that helped us grow. 2024 brought its...
78Madison’s CEO Joe Bouch has been plowing away in the same industry – advertising agencies – for over 45 years. When I began my career on Madison Avenue in 1978, the advertising world was a bustling, high-stakes arena, and the agency industry was the beating heart of it all. Over the decades, the industry has...