The advertising industry has always reflected the times—adapting, innovating, and evolving in response to societal, technological, and cultural shifts. From the Mad Men days of print and broadcast dominance to the data-driven digital age, agencies have consistently found ways to reinvent themselves. With the advent of artificial intelligence (AI), the industry is once again experiencing...
Each year 78Madison gives its two cents on what commercials stood out for the Super Bowl, in this case Super Bowl LIX. If it wasn’t for the fact that we were viewing the Super Bowl for the commercials, it is fair to say that many of us would have turned the game off not long...