Over the years, 78Madison has built quite a few websites – big and small – and has routinely been asked how we go about building the perfect website. In other words what process do we go through if there were no barriers in the way. First and foremost, designing and building a great website involves...
The “way to early” debate on the certain demise of the advertising industry due to AI continues to rage. Over past few months, I’ve had many discussions with folks in the advertising agency business, as well as with photographers, web developers, software engineers and more, and the response to the impact of AI is either...
Nobody wants to work anymore seems to be the number one rallying cry of business owners, recruiters, and cranky people who aren’t getting their coffee fast enough at Starbucks. Can you relate? Truth be told, I have wondered the same thing – pre and post pandemic. It is crazy how many jobs are available, and...
Consumer marketing professionals who retired 10 years ago would hardly recognize today’s marketing landscape: ChatGPT – Artificial Intelligence (AI) Extended Reality Smartphones Social marketing The massive rise of Mobile A world that’s Video crazy Big Data – Analytics The Metaverse Voice Search TikTok A Cookieless future, And more… Can you imagine what things will...
It’s the new water cooler conversation piece – ChatGPT – the artificial intelligence (AI) that many say will transform (or destroy) their industries. In our circles of course, everyone is asking the question “Will Advertising Agencies become a thing of the past?” Heck, find one college student who hasn’t discovered ChatGPT and I’ll show you...
Effective marketing eludes most people for a couple of reasons. The first is because we, as marketers, have become lazy and enamored with vanity metrics. It’s far easier to brag about impressions and reach of our campaigns than to hold our marketing dollars accountable for metrics that matter. Increased accountability increases predictability. A predictable marketing...
Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country’s mood, along with how major industries are faring, not to mention, down right fun! When Super Bowl LVII kicked off Sunday night with the Kansas City Chiefs taking on the...
We are approaching that time of year when the stress level for kids graduating from college is deep. The pressure to be “successful” the day after accepting your diploma is real…but probably not realistic. Indeed, graduating students are already beginning to hear stories of peers who have gotten Fulbright’s or jobs with prestigious company’s, who...
On the face of it, consumers spending less to cope with inflation doesn’t scream marketing opportunity. And it probably isn’t in terms of driving immediate results for many businesses. Yet if you examine the changes people are making, spending less is only part of the story. It’s also about changing established routines: shopping in new...
When things are looking grim, there’s often a knee-jerk urge to move efforts to the lowest-hanging fruit. I’ve watched the same phenomena take place time after time for 40 years. When times are tough, there is always a race to performance advertising. It’s more measurable than brand marketing, drives immediate response and is easier to...