78Madison’s CEO Joe Bouch has been plowing away in the same industry – advertising agencies – for over 45 years. When I began my career on Madison Avenue in 1978, the advertising world was a bustling, high-stakes arena, and the agency industry was the beating heart of it all. Over the decades, the industry has...
In an industry where buzzwords and generalizations often cloud the conversation, it’s crucial to peel back the layers and focus on the essence of what businesses truly seek in an advertising agency partner. Despite all the rhetoric about innovation, disruption, and creativity, my 45 years of experience with businesses of all sizes have allowed me...
In the rapidly evolving world of advertising, businesses continue to look at marketing return on investment (ROI) as their number one priority. No doubt, with the ever-evolving media landscape, determining what media will deliver the biggest bang for the buck is the holy grail. Each planning cycle, ROI remains the number one goal which of...
Over the past 25 years, the advertising agency industry has undergone a profound transformation. From the explosion of digital media to the rise of data-driven marketing and automation, advertising agencies have had to adapt to new tools, platforms, and consumer behaviors. Despite this whirlwind of change, one thing has remained constant: the need for great...
In a world saturated with information and content, it’s easy to overlook the profound impact that great creative work can have on all of us. Whether it’s a captivating piece of art, an inspiring story, or a powerful message, the essence of creativity lies in its ability to capture our attention, challenge our thinking, and...
As I am approaching 46 years in the advertising agency business – from Madison Avenue to Orlando and everything in between – I am often asked what advice I would give to build a winning local advertising agency. Of course I could write a book on such a subject, but ultimately my readers digest answer...
I had a young business owner ask me recently if there was an art to taking a client to lunch, or do you just dine at any place close? My response was that taking a client out to lunch (or dinner for that matter) was more than just a meal; it’s an opportunity to build...
I sat on an advertising panel recently and was asked if there was one thing, outside of my own dedication and hard work, that propelled me into the successful advertising agency career that I have enjoyed. The answer was an easy one… In my day, the James Webb Young Scholarship that I received at the...
As we age, I think we all reflect on a life once was and reminisce about “how fun things use to be”. Was the advertising agency business more fun back in the day? In my opinion, it was. I was recently sharing with my team that today’s workplace and workday just seems to have become...
In case you haven’t noticed, the advertising agency landscape has changed, and the rules of engagement are not always fair. Over the past few years, we’ve written and talked about the advantages that small agencies like 78Madison have, but recently, another trend is worth looking at – the fact that clients themselves are now treating...