Spring is the season of renewal. Nature awakens from its slumber, trees bud, flowers bloom, and the air is filled with the promise of new beginnings. Just as the world around us experiences a fresh start, spring offers a timely reminder that both our personal lives and businesses can benefit from a season of renewal....
In today’s hyperconnected world, businesses and advertising agencies feel increasing pressure to be culturally and politically relevant. The fear of appearing out of touch often leads brands to weave social and political themes into their advertising. But as history has shown, misreading the political tea leaves can spell disaster for a brand’s reputation and bottom...
The advertising industry has always reflected the times—adapting, innovating, and evolving in response to societal, technological, and cultural shifts. From the Mad Men days of print and broadcast dominance to the data-driven digital age, agencies have consistently found ways to reinvent themselves. With the advent of artificial intelligence (AI), the industry is once again experiencing...
I played a round of golf with my son recently – something we hadn’t done since he was probably 12 (he is now 32) – and the time with him was priceless. While we regularly talk, and even visit each other often, the time on the golf course was simply different. Relaxed. The craziness of...
I read a post on LinkedIn recently that said: “Your boss isn’t a friend. Work isn’t a family. Remember that a job is just a job”. Really? I couldn’t disagree more. This shallow statement reflects a mindset rooted in self-preservation, boundaries, and skepticism toward the modern workplace. While there may be valid reasons for such...
78Madison’s CEO Joe Bouch has been plowing away in the same industry – advertising agencies – for over 45 years. When I began my career on Madison Avenue in 1978, the advertising world was a bustling, high-stakes arena, and the agency industry was the beating heart of it all. Over the decades, the industry has...
In an industry where buzzwords and generalizations often cloud the conversation, it’s crucial to peel back the layers and focus on the essence of what businesses truly seek in an advertising agency partner. Despite all the rhetoric about innovation, disruption, and creativity, my 45 years of experience with businesses of all sizes have allowed me...
In the rapidly evolving world of advertising, businesses continue to look at marketing return on investment (ROI) as their number one priority. No doubt, with the ever-evolving media landscape, determining what media will deliver the biggest bang for the buck is the holy grail. Each planning cycle, ROI remains the number one goal which of...
Over the past 25 years, the advertising agency industry has undergone a profound transformation. From the explosion of digital media to the rise of data-driven marketing and automation, advertising agencies have had to adapt to new tools, platforms, and consumer behaviors. Despite this whirlwind of change, one thing has remained constant: the need for great...
In a world saturated with information and content, it’s easy to overlook the profound impact that great creative work can have on all of us. Whether it’s a captivating piece of art, an inspiring story, or a powerful message, the essence of creativity lies in its ability to capture our attention, challenge our thinking, and...