As I am approaching 46 years in the advertising agency business – from Madison Avenue to Orlando and everything in between – I am often asked what advice I would give to build a winning local advertising agency. Of course I could write a book on such a subject, but ultimately my readers digest answer...
I had a young business owner ask me recently if there was an art to taking a client to lunch, or do you just dine at any place close? My response was that taking a client out to lunch (or dinner for that matter) was more than just a meal; it’s an opportunity to build...
I sat on an advertising panel recently and was asked if there was one thing, outside of my own dedication and hard work, that propelled me into the successful advertising agency career that I have enjoyed. The answer was an easy one… In my day, the James Webb Young Scholarship that I received at the...
As we age, I think we all reflect on a life once was and reminisce about “how fun things use to be”. Was the advertising agency business more fun back in the day? In my opinion, it was. I was recently sharing with my team that today’s workplace and workday just seems to have become...
In case you haven’t noticed, the advertising agency landscape has changed, and the rules of engagement are not always fair. Over the past few years, we’ve written and talked about the advantages that small agencies like 78Madison have, but recently, another trend is worth looking at – the fact that clients themselves are now treating...
As someone who has been knee deep in the advertising agency business for over 40 years, the type of people I look for in 2024 are dramatically different from past decades. In today’s fast-paced and dynamic advertising landscape, success isn’t just about creativity or business acumen alone – it’s about a unique blend of skills,...
Another Ad Bowl – I mean Super Bowl – Sunday is behind us, and I’m sure everyone is standing around the water cooler this morning chatting about the best commercials of the game – are water coolers a thing anymore? I thought the commercials were trying too hard to be creative and on top of...
As we begin a new year, the 78Madison team, among other things, has begun to think about what our blog strategy will be for 2024. Believe it or not, “what to blog” is one of the most common questions asked, particularly at the beginning of a new year. Sometimes it’s a fleeting moment of writer’s...
Here is a marketing truth: existing customers innately have more value than one that requires being won over. The fact is, you either have customers or prospects. One is committed to your brand, and one is not. Yet it feels like businesses continue to dedicate more time and attention to the notion of winning new...
In the business and marketing world, we’ve all heard the phrase “sense of arrival”. It’s the portion of the overall customer journey that most companies are laser focused on. But is that really the best method by which to create a customer for life? When you think about it, there is not much that is...