Business

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WHY HIRE A SMALLER FULL-SERVICE AGENCY

What is the one-word executives want their companies to be known for but often can’t live up to? Innovative. This word, while overused and often misused, is an important quality and business practice that brands desire, and why they often search for outside partners who are uniquely capable of offering a different perspective, process, and...

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Content Management System – A Marketing Technology Stack Component

A content management system (CMS) is an application that is used to manage web content, allowing multiple contributors to create, edit and publish. Certainly an important component of your Marketing Technology Stack. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates. The...

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