Spring is the season of renewal. Nature awakens from its slumber, trees bud, flowers bloom, and the air is filled with the promise of new beginnings. Just as the world around us experiences a fresh start, spring offers a timely reminder that both our personal lives and businesses can benefit from a season of renewal....
In today’s hyperconnected world, businesses and advertising agencies feel increasing pressure to be culturally and politically relevant. The fear of appearing out of touch often leads brands to weave social and political themes into their advertising. But as history has shown, misreading the political tea leaves can spell disaster for a brand’s reputation and bottom...
The advertising industry has always reflected the times—adapting, innovating, and evolving in response to societal, technological, and cultural shifts. From the Mad Men days of print and broadcast dominance to the data-driven digital age, agencies have consistently found ways to reinvent themselves. With the advent of artificial intelligence (AI), the industry is once again experiencing...
Each year 78Madison gives its two cents on what commercials stood out for the Super Bowl, in this case Super Bowl LIX. If it wasn’t for the fact that we were viewing the Super Bowl for the commercials, it is fair to say that many of us would have turned the game off not long...
I played a round of golf with my son recently – something we hadn’t done since he was probably 12 (he is now 32) – and the time with him was priceless. While we regularly talk, and even visit each other often, the time on the golf course was simply different. Relaxed. The craziness of...
I read a post on LinkedIn recently that said: “Your boss isn’t a friend. Work isn’t a family. Remember that a job is just a job”. Really? I couldn’t disagree more. This shallow statement reflects a mindset rooted in self-preservation, boundaries, and skepticism toward the modern workplace. While there may be valid reasons for such...
When we think of the world’s most iconic brands – Tide, Apple, Nike, Coca-Cola, Proctor & Gamble, Google, Facebook, TikTok – they all possess a unique combination of staying power, global reach, and cultural significance. Recently, I was asked by a group of college students what I considered the most compelling branding story in history....
As another year winds down, we at 78Madison are pausing to reflect on what it means to be truly thankful. Thanksgiving, both the holiday and the sentiment, serves as a reminder to focus on the good in our lives—the big wins, the small joys, and even the challenges that helped us grow. 2024 brought its...
78Madison’s CEO Joe Bouch has been plowing away in the same industry – advertising agencies – for over 45 years. When I began my career on Madison Avenue in 1978, the advertising world was a bustling, high-stakes arena, and the agency industry was the beating heart of it all. Over the decades, the industry has...
In an industry where buzzwords and generalizations often cloud the conversation, it’s crucial to peel back the layers and focus on the essence of what businesses truly seek in an advertising agency partner. Despite all the rhetoric about innovation, disruption, and creativity, my 45 years of experience with businesses of all sizes have allowed me...