Think about any and every business that exists around the world. It’s daunting. There are so many brands, so many choices, so many claims, and so much clutter for consumers to navigate that the central challenge for any organization is to break through the clutter…to rise above the fray…to separate from the rest. Wouldn’t you...
I’ve been at this for 40 years and have met many people who I thought, wow, they are really, really smart, articulate and ask great questions. To that end I recently interviewed a candidate for an internship at our shop and was floored by the questions. Here they are, and my answers. WHAT INSPIRES YOU...
When it comes to Southern foods, what could be more iconic than shrimp and grits, right? They’re routinely cited as a classic of the Southern table, and they can be found on the menus at white tablecloth bistros and cafes from Hilton Head Island clear down to Orlando. So iconic is this dish that people...
What is the one-word executives want their companies to be known for but often can’t live up to? Innovative. This word, while overused and often misused, is an important quality and business practice that brands desire, and why they often search for outside partners who are uniquely capable of offering a different perspective, process, and...
There is no more one-size-fits-all approach for businesses looking to engage with consumers. Some may opt to invest in addressable ads in linear TV programming, while others might lean into ad-supported video on demand platforms. For others, a mix of targeted email campaigns and paid social media spend might be more appropriate. The variations are...
Most of us settle. Rather than pursue, we accept. Our lives become unwitting celebrations of passivity, whether living in Orlando, Florida or New York City. We undervalue our work and perceive ourselves as wage slaves; we consume compulsively, but don’t create; we wish for better lives and yet live vicariously through our smartphones and televisions....
Why do we love hotels? Personally I have many reasons, the least of which is that I own an advertising agency that has a deep focus on travel and destinations – hotels. I recently stayed at the Naples Beach Hotel & Golf Club on business, but wished I was on vacation. Oh my, everything about...
A content management system (CMS) is an application that is used to manage web content, allowing multiple contributors to create, edit and publish. Certainly an important component of your Marketing Technology Stack. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates. The...
Our staff got into a discussion recently on marketing technology stacks. Yes, you might be thinking, why would a boutique advertising agency like 78Madison even care about the subject. Is it even relevant to our clients? The simple answer is, of course it is. Even if it’s only in the smallest of senses, what...
Today’s public relations professionals have skills that propel them much further than the traditionally perceived media relations guru who can write a press release and has key media contacts. The perception of those outside of the public relations industry is what has often leant itself to gratuitous criticism and unattainable results. When deciding on whether or...